There are a lot of people getting into the affiliate world but few will get into online casino affiliates since this is an industry you will not easily promote on social media networks or search engine through paid programs. Online casino affiliate has a lot to learn and go through before they can start making good amounts of money. The few that are persistent and dedicated to their work will take up the job and flourish in the industry.
On this article, we will highlight some of the aspects you should be aware of before you get into the online casino affiliate business.
Revenue Share and CPA earnings
Revenue share plan is the kind you get a percentage of all the revenue the casino will make. This is the revenue you drive to the casino. For instance, if you refer a player to a casino through your link, and they make a deposit then lose it, you will get a percentage share of the amount. The share the casino gives you is different from one casino to another but it usually ranges from 20-60%.
CPA is a short form of the Cost Per Acquisition. For this one, you’ll get a flat fee for all the players who sign up through your link. When a player is referred to a casino through your link then make a deposit, you will get a flat fee for that regardless of whether they make a loss or not. Most of the CPA deals pay between $100 and $300. You can get into a better deal with the casino if you refer huge volumes of players to their casino.
Being an affiliate in the poker industry, it would be hard for you to decide between getting into a revenue share deal or CPA deal. The different share plans have a lot of variables. Before deciding which plan to take up, you will need to look into a couple of factors like whether players are allowed to play in other rooms on the network, whether the rooms accept US players and whether rake-backs are allowed.
As an online casino affiliate, revenue share should be the plan you go for.
Affiliate programs with no negative carryover
When you have the No Negative Carryover program, this means that you will have an affiliate account that will start afresh every month even if the previous one ended with a negative balance. For those who have been in the gambling industry long enough, will realise that having this feature is not big of a deal. This should not be part of your deciding factors when going for an online casino affiliate program, most of these winners will still play using the winnings and lose them.
Sometimes the No Negative Carryover is a good thing because you might find a person who wins $20k, withdraws the money and never comes to the casino to play again.